SMS Consent & Messaging Practices
How consent is obtained and honored for the text-ordering and location-update programs Cleverli operates on behalf of independent mobile food vendors — food trucks, trailers, carts, market stands, pop-ups and concession stands.
Last updated 12 August 2026
1. Who operates this messaging program
Cleverli is a software platform (the ISV / reseller) that provides AI-assisted text ordering to independent mobile food vendors in the United States — food trucks, food trailers, food carts, farmers-market stands, pop-ups and concession stands. Each participating vendor is assigned its own dedicated toll-free number, provisioned and carrier-registered by Cleverli on that vendor's behalf.
The messaging programs are operated by Cleverli and governed by Cleverli's Privacy Policy and Terms of Service. The vendor is the merchant the customer is ordering from; Cleverli provides and runs the messaging infrastructure.
Message category: mixed. Two separate programs run on the same number, and a customer is only ever in a program they started:
(1) Transactional ordering. The customer texts the vendor's number to place an order. They receive order confirmation, a payment link, and pickup status. This is the only program a customer enters by ordering.
(2) Promotional location & specials updates. A customer who texts the keyword JOIN — or opts in from the vendor's consent page — is enrolled in that vendor's location-and-specials list. Ordering never enrols anyone. Enrolment is a separate, explicit action, and every promotional message carries opt-out instructions.
2. How consent is obtained
Consent is consumer-initiated for both programs. Every conversation begins with the customer sending a text message to the vendor's published number. Cleverli never sends a message to a phone number that has not messaged the vendor first, and phone numbers are never purchased, rented, imported, or obtained from any third-party list.
Where the customer sees the number
Each vendor displays its ordering number at the point of sale — on the vehicle or stand itself, on the menu board, and on printed QR signage that Cleverli generates for that specific vendor. The signage states the number, that ordering is by text, and the required disclosures.
The point-of-sale signage generated for each vendor. Every vendor's sign carries its own number and the same disclosures.
The QR code opens the customer's own messaging app with the vendor's number filled in. Scanning it does nothing on its own — the customer must still choose to send the message. Whether they scan the code or type the number in manually, the customer takes the affirmative action that starts the conversation.
What the customer is consenting to
Ordering. By texting the vendor to place an order, the customer consents to receive text messages related to that order: order confirmation, a payment link, and pickup status. Consent is limited to that ordering interaction with that vendor. Ordering does not enrol the customer in promotional messages.
If you call the number instead of texting it
The ordering number takes text, not calls. A caller hears a short recording naming the business and saying whether it is open. If the vendor is open and taking orders, the recording offers a choice: press 1 and we will text you, so you can order from that message. Nothing is sent unless you press 1 — the keypress is your request, and a call on its own never results in a text. That message is about ordering only; it does not enrol you in promotional updates.
Promotional updates — a separate opt-in
A customer joins the vendor's location-and-specials list only by taking a second, explicit action: texting the keyword JOIN to that vendor's number, or opting in from that vendor's consent page. Both routes present the same disclosure before enrolment and record which wording the customer agreed to.
The confirmation sent on enrolment carries the disclosure verbatim:
The consent page carries the equivalent disclosure before the customer submits: “Get text updates about where we'll be and what's on. Message frequency varies. Message and data rates may apply. Reply STOP to end texts, or unsubscribe from this page any time.”
3. First-message disclosure
The first message the customer receives identifies the business, discloses that they are talking to an AI ordering assistant, and gives opt-out and help instructions:
Message and data rates may apply. Message frequency depends on the customer's own ordering activity — messages are sent only in response to an order the customer started.
4. Sample messages
Transactional — tied to an order the customer initiated:
Promotional — sent only to customers who separately opted in, and always carrying opt-out instructions:
5. Opting out and getting help
A customer can end messaging at any time by replying with any of the keywords below. Opt-out is processed immediately.
| Purpose | Keywords honored |
|---|---|
| End all messages | STOP STOPALL UNSUBSCRIBE CANCEL END QUIT |
| Stop promotional only, keep ordering | PAUSE MUTE SNOOZE |
| Re-subscribe | START JOIN RESUME UPDATES |
| Help | HELP INFO |
STOP ends both programs and no further messages of any kind are sent to that number. PAUSE stops promotional messages only and leaves ordering working, so a customer who no longer wants location updates does not lose the ability to place an order.
Replying HELP or INFO returns the business name, opt-out instructions, and a contact number for the vendor where one is on file.
6. How phone numbers are handled
- A customer's phone number is used only to take and fulfil the order that customer started, and — where they separately opted in — to send that vendor's location and specials updates.
- Phone numbers and consent records are never sold, rented, or shared with third parties for their own marketing.
- Numbers are not shared between participating vendors. Texting one vendor does not enrol a customer with any other, for either program.
- Data is processed by Cleverli's messaging and payment providers solely to deliver the service. See the Privacy Policy for detail.
7. Contact
Questions about this messaging program: support@cleverli.ai
Cleverli — operator of the SMS ordering program described above.